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First Analytics

Data Driven Focus & Results

First Analytics is an industry-leading suite of forward-looking analytics and reporting, updated daily, empowering our leaders to make data-driven decisions that drive revenue growth, optimize financial performance, enhance guest satisfaction, and boost employee engagement.

First Intelligence

Turning Insights Into Action, Every Day

At First Hospitality, we believe that data is more than numbers, it's the foundation for smarter decisions, stronger performance, and lasting success. First Analytics provides leaders and owners with the clarity and confidence they need to make strategic decisions that drive profitability and revenue.

Data-Driven Focus & Results

We put performance into perspective with analytics that empower teams to lead with insight and deliver results.

  • Dynamic General Manager Scorecards - Fluid scorecards keep property leaders aligned with quarterly incentive compensation, ensuring accountability and motivation.
  • Daily Performance Tracking - Leading indicators of success are monitored daily to help teams stay proactive and agile.
  • Guest Experience Insights - We track guest satisfaction across hotels and restaurants to consistently elevate service and exceed expectations.
  • Market & Channel Analysis - Market share and channel contribution analytics highlight growth opportunities and optimize distribution.
  • Sales Leader Metrics - Individual sales leaders are measured against booking goals and ROI to reward productivity and drive results.
  • Quarterly Incentive Plans - GM incentive plans are directly tied to Hotel Scorecards, creating a strong connection between performance and rewards.

Owner Portal

We believe in full transparency and easy access to information. That's why First Hospitality Owners receive powerful tools through our secure Owner Portal.

  • Complete Transparency - Full access to data and reporting through Microsoft Power BI.
  • Real-Time Financials - Financial statements and leading indicators updated daily for complete accuracy.
  • Scheduled Reporting - Automated email delivery keeps owners informed with scheduled reports.
  • Industry Forecasting - Access snapshots from CoSTAR, CBRE, and LARC for a forward-looking view of the market.
  • Labor Analytics - In-depth tools allow comparison to budget and prior year performance.
  • Mobile Compatibility - Access data on-the-go with tablet and smartphone functionality.
  • Secure Access - Our technology team establishes each owner's secured license with multi-factor authentication.
  • Free Power BI App - Download at no cost for seamless integration and access.

With First Analytics, every number tells a story, every dashboard drives accountability, and every action leads to better performance. By combining transparency, technology, and expertise, we turn data into a competitive advantage for our hotels, restaurants, and owners.

Balanced Scorecard Example

Balanced Scorecard Example