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First Analytics
First Analytics

Data Driven Focus & Results

First Analytics is an industry-leading suite of forward-looking analytics and reporting, updated daily, empowering our leaders to make data-driven decisions that drive revenue growth, optimize financial performance, enhance guest satisfaction, and boost employee engagement.

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Single Source of Truth

First Analytics brings property performance data into one centralized dashboard, giving property teams, First Hospitality leaders, and owner clients a shared view of performance. With everyone working from the same insights, teams can identify opportunities, track results, and make faster, more informed decisions that drive revenue and profitability.

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With First Analytics, every number tells a story, every dashboard drives accountability, and every action leads to better performance. By combining transparency, technology, and expertise, we turn data into a competitive advantage for our hotels, restaurants, and owners.

  • Data-Driven Focus & Results

    We put performance into perspective with analytics that empower teams to lead with insight and deliver results.

    • Dynamic General Manager Scorecards - Fluid scorecards keep property leaders aligned with quarterly incentive compensation, ensuring accountability and motivation.
    • Daily Performance Tracking - Leading indicators of success are monitored daily to help teams stay proactive and agile.
    • Guest Experience Insights - We track guest satisfaction across hotels and restaurants to consistently elevate service and exceed expectations.
    • Market & Channel Analysis - Market share and channel contribution analytics highlight growth opportunities and optimize distribution.
    • Sales Leader Metrics - Individual sales leaders are measured against booking goals and ROI to reward productivity and drive results.
    • Quarterly Incentive Plans - GM incentive plans are directly tied to Hotel Scorecards, creating a strong connection between performance and rewards.
  • Owner Portal

    We believe in full transparency and easy access to information. That's why First Hospitality Owners receive powerful tools through our secure Owner Portal.

    • Complete Transparency - Full access to data and reporting through Microsoft Power BI.
    • Real-Time Financials - Financial statements and leading indicators updated daily for complete accuracy.
    • Scheduled Reporting - Automated email delivery keeps owners informed with scheduled reports.
    • Industry Forecasting - Access snapshots from CoSTAR, CBRE, and LARC for a forward-looking view of the market.
    • Labor Analytics - In-depth tools allow comparison to budget and prior year performance.
    • Mobile Compatibility - Access data on-the-go with tablet and smartphone functionality.
    • Secure Access - Our technology team establishes each owner's secured license with multi-factor authentication.
    • Free Power BI App - Download at no cost for seamless integration and access.